Adeyinka (Kay) Freeman

Scrum Master | Product Owner | Data Analyst

About

Certified Scrum Master and Agile Project Leader with over a decade of progressive experience driving high-impact software product delivery and fostering high-performing cross-functional teams. Adept at leveraging data analytics, including PowerBI and Tableau, to enhance customer satisfaction and operational efficiency, notably increasing collections by 25% for government transport revenue systems. Combines strong technical proficiency with exceptional stakeholder engagement and communication skills to consistently deliver business-aligned solutions in fast-paced environments.

Work Experience

Scrum Master | Product Owner | Data Analyst

Masters PTY LTD

Jan 2023 - Present

Led Agile ceremonies and provided data-driven insights to optimize web/mobile product development for Masters PTY LTD.

  • Facilitated all core Agile ceremonies (sprint planning, retrospectives, daily stand-ups) for web/mobile product teams, fostering continuous improvement and adherence to Agile principles across two product squads.
  • Managed sprint backlogs and supported grooming sessions, optimizing workflow and maintaining velocity metrics to enhance team predictability and delivery cadence.
  • Provided real-time reporting on user engagement KPIs using PowerBI and Tableau, directly contributing to a 15% uplift in customer satisfaction.
  • Collaborated extensively with stakeholders for requirements elicitation, ensuring product increments were strategically aligned with overarching business goals.

Agile Project Lead | Data Analyst – Billing & Payment

SoftAlliance & Resources Ltd

Jul 2015 - Dec 2022

Directed a Scrum team delivering critical data compliance solutions and optimizing revenue systems for the Lagos State Government.

  • Led a Scrum team in delivering critical data compliance solutions for the Lagos State Government's transport revenue systems, specifically the PlateDetect Automatic Number Plate Recognition System.
  • Designed and implemented comprehensive dashboards and KPIs, improving data transparency and operational compliance, which increased transport revenue collections by 25%.
  • Coached internal teams on Agile fundamentals and change adoption practices, significantly improving release cadence through iterative planning for the PlateDetect system.
  • Served as a key liaison between external government stakeholders and technical teams, ensuring clear communication and accountability in sprint deliverables for the Lagos State Central Billing System.
  • Presented analytical outcomes and product capabilities at high-profile events like Gitex Dubai, enhancing product credibility and securing stakeholder buy-in.

Customer Success Analyst | Junior Data Analyst

Softcom Limited

Jun 2007 - Oct 2015

Delivered Agile-enabled software solutions and managed digital payment platform implementations for enterprise clients.

  • Delivered Agile-enabled software solutions for major enterprise clients including MTN Nigeria and Access Bank Plc, enhancing their digital capabilities and market reach.
  • Managed end-to-end cross-channel implementation (web, mobile, USSD) of digital payment platforms, driving significant user adoption and market penetration.
  • Actively participated in backlog grooming, User Acceptance Testing (UAT), and support escalation processes, ensuring high end-user satisfaction and optimizing team productivity.

Education

Analytics

RMIT University

Sep 2022 - Dec 2024

Certificates

Professional Scrum Master (I)

Scrum.org

Jan 1970

Professional Scrum Product Owner (I)

Scrum.org

Jan 1970

Skills

Product Management & Strategy

  • Requirements Gathering
  • User-centered Design
  • Product Launch
  • Backlog Management
  • Stakeholder Engagement
  • Customer Engagement
  • Product Delivery
  • User Acceptance Testing (UAT)

Agile & Project Management

  • Scrum Framework
  • Agile Methodologies
  • Jira
  • Confluence
  • Trello
  • Sprint Planning
  • Retrospectives
  • Daily Stand-ups
  • Sprint Backlogs
  • Velocity Metrics
  • User Stories
  • Acceptance Criteria
  • Sprint Burndown Charts

Data Analysis & Business Intelligence

  • PowerBI
  • Tableau
  • SQL
  • Python (Jupyter Notebook, Pandas)
  • R Programming
  • KPI Reporting
  • Data Transparency
  • Operational Compliance

Technical & Blockchain

  • Blockchain Fundamentals
  • Decentralization (dApps)

Communication & Leadership

  • Cross-functional Collaboration
  • Problem-Solving
  • Adaptability
  • Analytical Thinking
  • Clear Communication
  • Coaching
  • Client Management
  • Team Leadership

Collaboration Tools

  • MS Teams
  • Slack
  • Google Workspace